Dixon Businesses Network For Growth

The power of one has turned into power for several through the Dixon Network Association, a loosely managed organization that helps people refer business to each other. Donny Everhart, opened his insurance company two years ago and promptly decided Dixon needed a referral organization. Using ideas from other networking groups like LeTip, Everhart made some calls to other small business owners and set a date for lunch.

“My thinking was that the best way to build your business is through referrals,” Everhart said. “I wanted to work with other businesses in our community and thought we all could help each other.”

The small group started meeting every week over lunch and offered an opportunity for members to give a 30-second commercial upon introductions as well as give a 20-minute presentation about their business on a rotating schedule. This not only helped businesspeople share more about what they do but also helped give listening members an idea of whom they might refer.

Audra Sickinger of has been attending the weekly lunches for almost a year.

“Donny approached me when we had our ribbon cutting at the ,” Sickinger said. “Obviously I like the leads and the referrals, but I also like the connections I’ve made for our personal use like Donny does our insurance, Rich Mason does our website and Devon Minnema did our brochure. That helps our business, too, so it’s not just leads and referrals for us,” she said.

Because people have gotten to know Sickinger and her business, she says she has earned their trust to do numerous painting jobs. She got her first referral within a month although, depending on what kind of business you have or service you offer, it could take longer to get a successful lead.

“Truthfully, the networking purpose doesn’t really work for me because of what I do,” said Steve Lorente of , a sound and lighting company. “I just got my very first lead this week and I’ve already done the job, but I enjoy meeting with friends and I like the business support.” Steve’s wife, Suzanne has her own music business, and attends DNA also.

At a recent meeting at in Dixon, Suzanne was the speaker and chose to offer samplings of her music services by singing while playing her guitar. She was booked for a wedding reception immediately afterward.

“Now after a year and a half, we are doing good,” said Everhart. “We have 16 members. Our vision is to have over 30 members. The group has grown out of word of mouth,” he said. “We have just decided to offer a ’guest day’ every third meeting of every other month to introduce potential members to DNA.”

The meeting is organized and run by Everhart but has other designated leaders. It includes a business inspiration and time for lunch. Members are required to attend almost all meetings or lose their ‘industry spot’ to someone new.

“I know other groups charge but in this economic climate, we’d rather have it free because everyone is spread thin to make ends meet,” said Everhart. “The idea here is to help build each other’s businesses. The only cost we have is for lunch.”

The group meets on Tuesdays at noon at in Dixon. For more information on DNA, call Everhart at at (707) 673-7599.